The Business Policy Game:

An International Strategy Simulation

A total enterprise simulation for undergraduate and graduate business policy/strategic management courses and for management development programs.

Player's Manual, Instructor's Manual and simulation software downloadable from the Internet.

User licenses for each team or for a world may be purchased directly on the Internet.

We take pride in the support we provide our users. Problems are usually fixed within 24 hours or less.

5th Edition, A Domestic or an International Game

• Markets in North America and a choice of an Eastern European, a Latin American or a Southeast Asian country.
• Markets in North America only for a domestic competition.
• International competition has separate demand and economic structures for each country.
• Funds transferred between countries via international exchange rates.
• Production plants may be located in one or both countries.
• Sales offices may be located in one or both countries.
• Market research provides consumer preferences for different market segments.
• Products uniquely designed to match the preferences of a specific market segment in each of the four market areas.
• Many changes made to increase realism in the learning environment and to make the game easier to administer.

Frequently Asked Questions

See Frequently Asked Questions for help in understanding the simulation. The questions are organized by function: finance, marketing and operations.

See Game Features--PC Slide Show

Download the PC slide show.

• Unpack BPG5SLID.ZIP file archive.
• View slides using Microsoft PowerPoint

International Competition

You may also be interested in the International Collegiate Business Strategy Competition which is held each spring and is based upon The Business Policy Game .

Game Support

Since the passing of Dick Cotter in March 1998, David Fritzsche and Sharma Pillutla provide support.

The simulation software and manuals are available to university professors and corporate trainers. They may be downloaded from a web site. Contact us for details at.