Consistency
Search engine optimization, optimizing your web site so that it comes up near the top of the listings in major search engines, is both an art and a science.
The art aspect is mostly trying to guess on aspects of human psychology. You need to guess what the human will type into the search box when looking for whatever it is your web site deals with.
Search engines are keyword driven. They are going to look through your document, find keywords, and index them. Ranking in most search engines is determined by the number of relevant links from elsewhere on the Internet to your site.
More relevant links from other sites to your site results in a higher ranking. Relevant links from other sites are considered votes for the importance of your site.
Google was the first to adopt this algorithm but it has become widely adopted by other search engines now. Sites sprung up which registered thousands of domains, each of them containing nothing more than links to other websites, so that you could, for a fee, instantly have one thousand (or more) links to your site and a high ranking.
Link farms ruined the value of the Google factor for determining the worthiness of content, but search engines responded by checking the relevancy of those links.
To be considered relevant the anchor text of the site with the link to yours must contain text that matches the content of your site. That sites page should have text that matches that anchor text. Your sites title, text, and meta tags should match. When all of these things are true, then that link is considered relevant.
Too many irrelevant links to your site can result in your sites ranking being penalized for "spamming", or de-listed altogether. You should never submit your site to link farms.
Be wary of offers to submit your site to a huge number of search engines. Usually most of those will be link farms. Either hand submit your site to the top search engines or use a submission tool that only submits to top search engines such as Scrub The Web.
The art aspect is mostly trying to guess on aspects of human psychology. You need to guess what the human will type into the search box when looking for whatever it is your web site deals with.
Search engines are keyword driven. They are going to look through your document, find keywords, and index them. Ranking in most search engines is determined by the number of relevant links from elsewhere on the Internet to your site.
More relevant links from other sites to your site results in a higher ranking. Relevant links from other sites are considered votes for the importance of your site.
Google was the first to adopt this algorithm but it has become widely adopted by other search engines now. Sites sprung up which registered thousands of domains, each of them containing nothing more than links to other websites, so that you could, for a fee, instantly have one thousand (or more) links to your site and a high ranking.
Link farms ruined the value of the Google factor for determining the worthiness of content, but search engines responded by checking the relevancy of those links.
To be considered relevant the anchor text of the site with the link to yours must contain text that matches the content of your site. That sites page should have text that matches that anchor text. Your sites title, text, and meta tags should match. When all of these things are true, then that link is considered relevant.
Too many irrelevant links to your site can result in your sites ranking being penalized for "spamming", or de-listed altogether. You should never submit your site to link farms.
Be wary of offers to submit your site to a huge number of search engines. Usually most of those will be link farms. Either hand submit your site to the top search engines or use a submission tool that only submits to top search engines such as Scrub The Web.
posted by Nanook at 10:52 AM
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