{"id":28527,"date":"2026-06-24T14:04:43","date_gmt":"2026-06-24T22:04:43","guid":{"rendered":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/?p=28527"},"modified":"2026-06-24T14:41:40","modified_gmt":"2026-06-24T22:41:40","slug":"american-wine-lifestyle-development","status":"publish","type":"post","link":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/archives\/28527","title":{"rendered":"American Wine Lifestyle Development"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">A Footnoted History of California Wine &#8211; From Mission Grapes to Napa Dominance, Through Escondido, the Mighetto\u2013Alvarado Lineage, and the Rise of Washington Wine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I. Mission Grapes and the Birth of California Wine (1769\u20131850s)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">California\u2019s wine story begins in San Diego, not Napa. When the Franciscans founded Mission San Diego de Alcal\u00e1 in 1769, they planted the first sustained vineyards in Alta California. Their grape \u2014 the Mission grape (List\u00e1n Prieto) \u2014 was hardy, drought\u2011tolerant, and ideal for sacramental wine.[1] The Mission era established two foundations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viticulture in California<\/li>\n\n\n\n<li>A land\u2011tenure system that evolved into the Mexican rancho world<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These vineyards were the agricultural seedbed from which later wine cultures grew.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28553\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_5837\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5837.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.78&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1740745521&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.7649998656528&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.0017241379310345&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_5837\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5837-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5837-1024x768.jpeg\" alt=\"\" class=\"wp-image-28553\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5837-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5837-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5837-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5837-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5837.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">II. Mexican Land Grants and the Californio Elite (1820s\u20131850s)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After secularization, Mexico granted vast ranchos to Californio families \u2014 the Alvarados, Vallejos, <a href=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/archives\/15466\">Picos<\/a>, and others. Among them was <a href=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/archives\/27370\">Juan Bautista Alvarado<\/a>, Governor of Alta California (1836\u20131842), a member of the Vallejo clan through his mother, Mar\u00eda Josefa Vallejo.[2] This was a world of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>political authority<\/li>\n\n\n\n<li>cattle wealth<\/li>\n\n\n\n<li>Spanish\u2011Mexican aristocracy<\/li>\n\n\n\n<li>ranchos spanning tens of thousands of acres<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One such grant, Rancho Rincon del Diablo (1843), would later become Escondido \u2014 and eventually the home of the Mighetto vineyards.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"787\" data-attachment-id=\"28563\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_5684\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5684.jpeg\" data-orig-size=\"2000,1538\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1735228849&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_5684\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5684-1024x787.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5684-1024x787.jpeg\" alt=\"\" class=\"wp-image-28563\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5684-1024x787.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5684-300x231.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5684-768x591.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5684-1536x1181.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5684.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The Mighetto\u2019s are Identified in the historical record as \u201cone of Escondido\u2019s leading wine\u2011making families.\u201d They represent the small\u2011farm, immigrant\u2011driven winemaking tradition but also the Californio elite heritage (land\u2011grant era). Italian wine families from Southern California represent a lost chapter of California wine history \u2014 one overshadowed by the later success of Napa and Sonoma.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">III. The Fall of the Ranchos and the Rise of Immigrant Viticulture (1850\u20131900)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After statehood, Californio families lost much of their land due to legal battles, taxes, and American colonization.[3] The ranchos were subdivided and sold. Into this vacuum came Italian, German, and French immigrants, who brought:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>European grape cuttings<\/li>\n\n\n\n<li>pruning and trellising techniques<\/li>\n\n\n\n<li>small\u2011farm viticulture<\/li>\n\n\n\n<li>a culture of family\u2011run wineries<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Southern California \u2014 not Napa \u2014 became the center of early commercial wine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28564\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_7048\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_7048.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.78&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1754916751&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.7649998656528&quot;,&quot;iso&quot;:&quot;80&quot;,&quot;shutter_speed&quot;:&quot;0.0001880052641474&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_7048\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_7048-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_7048-1024x768.jpeg\" alt=\"\" class=\"wp-image-28564\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_7048-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_7048-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_7048-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_7048-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_7048.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Escondido\u2019s Italian wine families were not isolated operations. They formed a mutually supportive agricultural network. Besides the Mighetto\u2019s, other families\u2014 including the Biagginis, Ferraros, Bianchis, and Nascimentos \u2014 contributed to a landscape of small vineyards and orchards that defined Escondido\u2019s agricultural identity from the 1910s through the 1940s. This cooperative model mirrored the Italian village\u2011based viticultural tradition, transplanted into Southern California\u2019s Mediterranean climate.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">IV. Escondido\u2019s Italian Wine Era and the Mighetto Family (1900\u20131940)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The transformation of Escondido from a former Mexican land\u2011grant landscape into a thriving agricultural town was driven in large part by its Italian immigrant wine families. Arriving between the 1890s and 1910s, these families brought with them a deep viticultural tradition, a commitment to small\u2011farm craftsmanship, and the communal networks that defined Italian agricultural life. Their work created one of Southern California\u2019s most important \u2014 and now largely forgotten \u2014 early wine regions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the Italian immigrants who settled in Escondido was Pio Mighetto (1881\u20131938). He and his sons, Joe and Pete, operated the Pio Mighetto Winery on West 13th Street \u2014 one of Escondido\u2019s leading Italian wine families.[4] Pio was anxious to implement his irrigation techniques which were frond upon in his home town of Piedmont Italy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They produced:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>table wines<\/li>\n\n\n\n<li>local blends<\/li>\n\n\n\n<li>Prohibition\u2011era fortified \u201cnear wine\u201d<\/li>\n\n\n\n<li>post\u2011repeal vintages celebrated in the Grape Day Parade<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This was the forgotten wine belt of Southern California \u2014 thriving before Napa rose to prominence.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">V. Florence Megget Mighetto: Where Two Californias Meet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Florence Megget, daughter of Rosa Alvarado, descended from the extended Alvarado Californio line. Her marriage to Joe Mighetto represents a rare blending of two worlds: The Californio land\u2011grant aristocracy and the Italian immigrant agricultural class. Her sister Hellen also married a Mighetto brother (Pete). Through Florence, and Hellen the Mighetto descendants carry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alta California political heritage<\/li>\n\n\n\n<li>Italian immigrant viticulture<\/li>\n\n\n\n<li>Northern California post\u2011war migration<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Her life is a microcosm of California\u2019s cultural fusion. Florence Megget Mighetto was born into a California undergoing one of the most dramatic cultural transitions in its history. Through her mother, Rosa Alvarado, she inherited the legacy of the Californio elite \u2014 the land\u2011grant families whose power stretched across Alta California during the Mexican era. The Californio world was aristocratic, Spanish\u2011speaking, Catholic, and centered on ranchos that stretched for miles. By the time Florence was born, that world had largely vanished \u2014 eroded by American courts, taxes, and the breakup of the ranchos. But the Californio identity lived on. The world Florence entered as a young woman was a world where her family\u2019s past and California\u2019s future were colliding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through her marriage to Joe Mighetto, she entered the world of Italian immigrant winemakers who transformed Escondido\u2019s agricultural landscape in the early 20th century. Her life became a rare and meaningful bridge between two worlds that almost never touched.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28569\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1510\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1510.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782137814&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1510\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1510-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1510-1024x768.jpeg\" alt=\"\" class=\"wp-image-28569\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1510-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1510-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1510-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1510-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1510.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">VI. Why Napa and Sonoma Rose \u2014 and Southern California Was Forgotten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Southern California\u2019s wine industry collapsed under:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the 1916 flood<\/li>\n\n\n\n<li>Prohibition<\/li>\n\n\n\n<li>urbanization<\/li>\n\n\n\n<li>water scarcity<\/li>\n\n\n\n<li>post\u2011WWII development<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28570\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_9248\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9248.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 7 Plus&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1640604793&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.6&quot;,&quot;iso&quot;:&quot;20&quot;,&quot;shutter_speed&quot;:&quot;0.00087719298245614&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_9248\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9248-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9248-1024x768.jpeg\" alt=\"\" class=\"wp-image-28570\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9248-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9248-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9248-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9248-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9248.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">By the 1970s, most of Escondido\u2019s vineyards had been replaced by housing developments. Only the Ferrara Winery survived into the 21st century, and even it eventually closed. Forgotten Barrel is the last surviving physical link to the Italian wine families of Escondido. It occupies the historic Ferrara Winery property, one of the oldest continuously operating wineries in San Diego County. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Napa and Sonoma benefited from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cooler climate<\/li>\n\n\n\n<li>post\u2011Prohibition investment<\/li>\n\n\n\n<li>UC Davis research<\/li>\n\n\n\n<li>Robert Mondavi\u2019s marketing revolution<\/li>\n\n\n\n<li>proximity to San Francisco wealth<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Italian pioneers of Escondido \u2014 the Mighettos, Ferraras, and others \u2014 were overshadowed by the northern narrative.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" data-attachment-id=\"28575\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_0032\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0032.jpeg\" data-orig-size=\"1502,2000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPad mini&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782310991&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3&quot;,&quot;iso&quot;:&quot;80&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_0032\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0032-769x1024.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0032-769x1024.jpeg\" alt=\"\" class=\"wp-image-28575\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0032-769x1024.jpeg 769w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0032-225x300.jpeg 225w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0032-768x1023.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0032-1154x1536.jpeg 1154w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0032.jpeg 1502w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">VII. Washington Wine: Napa\u2019s Prot\u00e9g\u00e9 (1970s\u2013Present)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The rise of <a href=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/archives\/27543\">Washington wine<\/a> is inseparable from Napa\u2019s success.<br \/>In the 1970s\u20131980s, Napa\u2019s promotional model \u2014 pioneered by Mondavi and others \u2014 became the blueprint for American wine marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Napa winemakers and promoters helped elevate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Washington Cabernet Sauvignon<\/li>\n\n\n\n<li>Columbia Valley Merlot<\/li>\n\n\n\n<li>Yakima Valley Chardonnay<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Washington\u2019s wine boom was not a rival to Napa \u2014 it was a second pillar, built with Napa\u2019s marketing DNA.[5]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi didn\u2019t just make wine \u2014 he invented the modern American wine industry\u2019s playbook. What he built in Napa in the 1960s\u20131990s became the blueprint that Washington, Oregon, and later even New York and Virginia adopted.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/04\/img_1788-2048x1536.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">The Mondavi Blueprint for American Wine Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Core idea: Wine is not an agricultural commodity \u2014 it is a cultural product, a lifestyle, and a story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi operationalized this idea through six pillars that reshaped American wine forever.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">1. Place + Story = Identity<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi understood that Americans didn\u2019t yet believe in \u201cAmerican terroir.\u201d So he created a narrative:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Napa Valley as a world\u2011class region<\/li>\n\n\n\n<li>Oakville as a cru class<\/li>\n\n\n\n<li>To Kalon as a grand cru vineyard<\/li>\n\n\n\n<li>Winemakers as artists, not farmers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This was radical in the 1960s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blueprint principle: A region becomes great when people believe it is great. Washington later adopted this through the Columbia Valley and Red Mountain storytelling.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"586\" data-attachment-id=\"28547\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/archives\/28527\/null#main\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9279.jpeg\" data-orig-size=\"880,586\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;null&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;null&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"null\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;null&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9279.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9279.jpeg\" alt=\"\" class=\"wp-image-28547\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9279.jpeg 880w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9279-300x200.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9279-768x511.jpeg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">2. Hospitality as Marketing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi pioneered the modern tasting room:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>architecture as branding<\/li>\n\n\n\n<li>curated tours<\/li>\n\n\n\n<li>food pairings<\/li>\n\n\n\n<li>concerts and cultural events<\/li>\n\n\n\n<li>wine education as entertainment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Before Mondavi, wineries were barns. After Mondavi, they were destinations. Blueprint principle: Make the winery a place people want to visit, not just a place wine is made.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28548\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1508\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1508.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782137622&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1508\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1508-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1508-1024x768.jpeg\" alt=\"\" class=\"wp-image-28548\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1508-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1508-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1508-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1508-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1508.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Washington copied this with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chateau Ste. Michelle\u2019s concerts<\/li>\n\n\n\n<li>Red Mountain\u2019s boutique tasting rooms<\/li>\n\n\n\n<li>Walla Walla\u2019s downtown tasting culture<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28549\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1774\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1774.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 7 Plus&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1540296019&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.99&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.14285714285714&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1774\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1774-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1774-1024x768.jpeg\" alt=\"\" class=\"wp-image-28549\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1774-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1774-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1774-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1774-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1774.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Wine + Food = Lifestyle<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi was the first American vintner to insist that wine must be paired with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cuisine<\/li>\n\n\n\n<li>culture<\/li>\n\n\n\n<li>travel<\/li>\n\n\n\n<li>art<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">He hired chefs, hosted dinners, and partnered with restaurants. This created the American wine lifestyle \u2014 aspirational, sophisticated, and accessible. Blueprint principle: Sell the experience, not the bottle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"28550\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_8675\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_8675.jpeg\" data-orig-size=\"1500,2000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1760449547&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.0058823529411765&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_8675\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_8675-768x1024.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_8675-768x1024.jpeg\" alt=\"\" class=\"wp-image-28550\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_8675-768x1024.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_8675-225x300.jpeg 225w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_8675-1152x1536.jpeg 1152w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_8675.jpeg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Washington adopted this through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>wine\u2011and\u2011food festivals<\/li>\n\n\n\n<li>chef partnerships<\/li>\n\n\n\n<li>wine tourism routes<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">4. Education as Evangelism<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi believed Americans needed to be taught how to drink wine. He created:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>public classes<\/li>\n\n\n\n<li>winemaker lectures<\/li>\n\n\n\n<li>consumer education programs<\/li>\n\n\n\n<li>partnerships with UC Davis<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28551\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1627\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1627.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 7 Plus&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1539959515&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.99&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.066666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1627\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1627-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1627-1024x768.jpeg\" alt=\"\" class=\"wp-image-28551\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1627-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1627-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1627-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1627-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1627.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He turned wine from an intimidating European tradition into an American cultural skill. Blueprint principle: Educate the consumer and you create the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Washington followed this with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WSU\u2019s viticulture program<\/li>\n\n\n\n<li>the Washington Wine Commission\u2019s education campaigns<\/li>\n\n\n\n<li>tasting\u2011room storytelling<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"28556\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_9314\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314.jpeg\" data-orig-size=\"1500,2000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.78&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782211830&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.7649998656528&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.0043478260869565&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_9314\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-768x1024.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-768x1024.jpeg\" alt=\"\" class=\"wp-image-28556\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-768x1024.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-225x300.jpeg 225w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-1152x1536.jpeg 1152w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314.jpeg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">5. Quality + Consistency = Trust<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi insisted on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clean winemaking<\/li>\n\n\n\n<li>temperature\u2011controlled fermentation<\/li>\n\n\n\n<li>French oak<\/li>\n\n\n\n<li>vineyard\u2011specific bottlings<\/li>\n\n\n\n<li>vintage consistency<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28559\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1503\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1503.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782137422&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.0010537407797682&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1503\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1503-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1503-1024x768.jpeg\" alt=\"\" class=\"wp-image-28559\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1503-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1503-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1503-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1503-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1503.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><br \/>THE HUDSON HOUSE, CONSTRUCTED IN 1852, WAS THE RESIDENCE OF DAVID HUDSON, A CALIFORNIA PIONEER INVOLVED IN THE BEAR FLAG REVOLT. THAT REVOLT IS CREDITED WITH THE DESIGN OF THE CALIFORNIA STATE FLAG AND ESTABLISHED CALIFORNIA AS A REPUBLIC. IN 1883, THE HUDSON HOUSE WAS ROLLED ON REDWOOD LOGS FROM THE CURRENT SITE OF THE RHINE HOUSE AND REMODELED AS A RESIDENCE FOR JACOB L. BERINGER, FOUNDING PARTNER OF BERINGER BROTHERS WINERY. THE HUDSON HOUSE WAS REMODELED IN 1989 TO BECOME THE BERINGER VINEYARDS CULINARY ARTS CENTER, HOME OF THE SCHOOL<br \/>FOR AMERICAN CHEFS.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He made quality predictable, which built consumer trust. Blueprint principle: A region rises when its wines are reliably good. Washington adopted this through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>strict AVA definitions<\/li>\n\n\n\n<li>technical precision<\/li>\n\n\n\n<li>consistent Cabernet and Merlot styles<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28557\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1553\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782211137&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.013157894736842&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1553\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1024x768.jpeg\" alt=\"\" class=\"wp-image-28557\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">6. Collaboration Over Competition<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi believed Napa would rise only if everyone rose. He:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>shared techniques<\/li>\n\n\n\n<li>promoted neighbors<\/li>\n\n\n\n<li>supported appellation creation<\/li>\n\n\n\n<li>encouraged joint marketing<\/li>\n\n\n\n<li>helped organize the Napa Valley Vintners Association<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28558\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1570\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1570.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782223694&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;1.57&quot;,&quot;iso&quot;:&quot;32&quot;,&quot;shutter_speed&quot;:&quot;0.0012722646310433&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1570\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1570-1024x768.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1570-1024x768.jpeg\" alt=\"\" class=\"wp-image-28558\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1570-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1570-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1570-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1570-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1570.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This cooperative model became the American regional wine strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Washington copied it almost exactly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Washington Wine Commission<\/li>\n\n\n\n<li>joint marketing campaigns<\/li>\n\n\n\n<li>shared research<\/li>\n\n\n\n<li>regional branding (\u201cWashington Cabernet\u201d)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Blueprint principle: Build the region, not just the winery.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/04\/img_8580-2048x1536.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">How Washington Used the Mondavi Blueprint<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Washington\u2019s rise in the 1980s\u20132000s followed Mondavi\u2019s model step\u2011by\u2011step:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mondavi Blueprint Pillar Washington Implementation<\/li>\n\n\n\n<li>Place + Story Columbia Valley, Red Mountain, Walla Walla narratives<\/li>\n\n\n\n<li>Hospitality Chateau Ste. Michelle concerts, tasting rooms<\/li>\n\n\n\n<li>Wine + Food Seattle restaurant partnerships<\/li>\n\n\n\n<li>LEducation WSU Viticulture &amp; Enology<\/li>\n\n\n\n<li>Quality + Consistency Cabernet\/Merlot dominance<\/li>\n\n\n\n<li>Collaboration Washington Wine Commission<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Washington didn\u2019t imitate Napa \u2014 it scaled Napa\u2019s model to a new climate, new soils, and new identity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1024\" data-attachment-id=\"28576\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/screenshot-6\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0034.jpeg\" data-orig-size=\"872,1339\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Screenshot&quot;,&quot;created_timestamp&quot;:&quot;1782312655&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Screenshot&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Screenshot\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Screenshot&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0034-667x1024.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0034-667x1024.jpeg\" alt=\"\" class=\"wp-image-28576\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0034-667x1024.jpeg 667w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0034-195x300.jpeg 195w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0034-768x1179.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_0034.jpeg 872w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Why This Blueprint Worked<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because Mondavi understood something fundamental:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Americans don\u2019t buy wine. Americans buy meaning. He gave them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a place to believe in<\/li>\n\n\n\n<li>a lifestyle to aspire to<\/li>\n\n\n\n<li>a story to join<\/li>\n\n\n\n<li>a culture to participate in<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Washington followed the same path \u2014 and succeeded.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"28565\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_5800\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800.jpeg\" data-orig-size=\"2000,2000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 6&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1421589170&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.15&quot;,&quot;iso&quot;:&quot;32&quot;,&quot;shutter_speed&quot;:&quot;0.0013661202185792&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_5800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800-1024x1024.jpeg\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800-1024x1024.jpeg\" alt=\"\" class=\"wp-image-28565\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800-1024x1024.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800-300x300.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800-150x150.jpeg 150w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800-768x768.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800-1536x1536.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800-50x50.jpeg 50w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_5800.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The Mondavi\u2013Ste. Michelle partnership is one of the most important and least\u2011understood alliances in American wine history. It linked Napa Valley\u2019s marketing genius with Washington State\u2019s raw viticultural potential, and in doing so, it created the second great pillar of American wine after Napa.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">The Mondavi\u2013Ste. Michelle Partnership: How Napa Helped Build Washington Wine<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">1. The Two Giants Before They Met<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Robert Mondavi (Napa Valley)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visionary marketer<\/li>\n\n\n\n<li>Architect of the \u201cAmerican fine\u2011wine lifestyle\u201d<\/li>\n\n\n\n<li>Believed in terroir, branding, and hospitality<\/li>\n\n\n\n<li>Wanted to expand beyond Napa and prove American wine could rival Europe<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Chateau Ste. Michelle (Washington State)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Washington\u2019s oldest modern winery (1934 origins)<\/li>\n\n\n\n<li>Backed by strong corporate resources (U.S. Tobacco at the time)<\/li>\n\n\n\n<li>Had access to world\u2011class Riesling and Cabernet vineyards in the Columbia Valley<\/li>\n\n\n\n<li>Lacked national prestige and marketing power<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi had the brand. Ste. Michelle had the land. Together, they had a future.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">2. The Birth of the Partnership (1991)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In 1991, the two companies formed a joint venture:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Columbia Crest + Mondavi = \u201cColumbia Crest Reserve\u201d and later \u201cCol Solare\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was simple but ambitious: Create a Washington wine that could stand beside Napa\u2019s best. This was the first time a top Napa winery publicly declared that another region could produce wines of equal quality. It was a seismic moment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">3. Why Mondavi Chose Washington<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi saw three things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Climate<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Washington\u2019s Columbia Valley had:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>long summer daylight<\/li>\n\n\n\n<li>cool nights<\/li>\n\n\n\n<li>low disease pressure<\/li>\n\n\n\n<li>perfect ripening conditions for Cabernet and Merlot<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Untapped Potential<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Washington was producing excellent wines, but few outside the Pacific Northwest knew it.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>A Chance to Shape a Region<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi wanted to do in Washington what he had done in Napa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>build a brand<\/li>\n\n\n\n<li>build a region<\/li>\n\n\n\n<li>build a narrative<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">He saw Washington as the next frontier.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">4. The Creation of Col Solare (1992\u20131995)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership\u2019s flagship wine became Col Solare, a Cabernet\u2011based Bordeaux blend grown on Red Mountain, now considered Washington\u2019s premier Cabernet terroir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What made Col Solare revolutionary<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First Washington wine co\u2011created with a Napa icon<\/li>\n\n\n\n<li>First Washington wine marketed nationally as a \u201cluxury\u201d product<\/li>\n\n\n\n<li>First Washington wine to be positioned as a peer to Napa Cabernet<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This was not just a wine. It was a statement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">5. How the Partnership Changed Washington Wine<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A. Legitimacy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi\u2019s involvement told the world: \u201cWashington is real. Washington is world\u2011class.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B. Marketing Infrastructure<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ste. Michelle adopted the Mondavi blueprint:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hospitality<\/li>\n\n\n\n<li>wine education<\/li>\n\n\n\n<li>regional storytelling<\/li>\n\n\n\n<li>winemaker\u2011as\u2011artist branding<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C. AVA Development<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership accelerated recognition of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Red Mountain AVA<\/li>\n\n\n\n<li>Horse Heaven Hills<\/li>\n\n\n\n<li>Wahluke Slope<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/04\/img_1661.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D. National Distribution<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Washington wines moved from regional curiosities to national players.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">6. How the Partnership Changed Napa<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mondavi gained:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>access to new terroir<\/li>\n\n\n\n<li>a second \u201chome base\u201d for Cabernet<\/li>\n\n\n\n<li>a national platform for American wine beyond California<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It also reinforced Mondavi\u2019s belief that: \u201cGreat wine is made where great grapes grow \u2014 not just in Napa.\u201d This was a radical idea at the time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">7. The Partnership\u2019s Legacy<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Even after Mondavi\u2019s sale to Constellation Brands (2004), the partnership endured. Today, Col Solare remains one of Washington\u2019s most respected wines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its legacy includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Washington\u2019s rise as America\u2019s #2 premium wine region<\/li>\n\n\n\n<li>the elevation of Red Mountain Cabernet<\/li>\n\n\n\n<li>the normalization of cross\u2011regional collaboration<\/li>\n\n\n\n<li>the spread of the Mondavi marketing model across the U.S.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Washington\u2019s modern wine identity \u2014 polished, confident, terroir\u2011driven \u2014 owes much to this alliance.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">8. Why This Matters to California Wine History<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Because the Mondavi\u2013Ste. Michelle partnership proves something profound: Napa didn\u2019t just dominate American wine \u2014 it taught America how to make and market wine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Washington is the clearest example of this influence. And it also explains why Southern California\u2019s early wine pioneers \u2014 including Escondido\u2019s Italian families like the Mighettos \u2014 were overshadowed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Napa built the narrative<\/li>\n\n\n\n<li>Washington adopted it<\/li>\n\n\n\n<li>Southern California never did<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28594\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1551\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1551.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782201320&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;1.57&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1551\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1551-1024x768.jpeg\" data-id=\"28594\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1551-1024x768.jpeg\" alt=\"\" class=\"wp-image-28594\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1551-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1551-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1551-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1551-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1551.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28593\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_9328\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9328.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.78&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782217962&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.7649998656528&quot;,&quot;iso&quot;:&quot;80&quot;,&quot;shutter_speed&quot;:&quot;0.00023100023100023&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_9328\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9328-1024x768.jpeg\" data-id=\"28593\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9328-1024x768.jpeg\" alt=\"\" class=\"wp-image-28593\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9328-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9328-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9328-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9328-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9328.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28592\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1555\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1555.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782216551&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;1.57&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.0083333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1555\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1555-1024x768.jpeg\" data-id=\"28592\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1555-1024x768.jpeg\" alt=\"\" class=\"wp-image-28592\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1555-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1555-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1555-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1555-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1555.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28591\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1560\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1560.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782217230&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.00077220077220077&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1560\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1560-1024x768.jpeg\" data-id=\"28591\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1560-1024x768.jpeg\" alt=\"\" class=\"wp-image-28591\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1560-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1560-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1560-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1560-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1560.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28590\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1557\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1557.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782216937&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;64&quot;,&quot;shutter_speed&quot;:&quot;0.00625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1557\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1557-1024x768.jpeg\" data-id=\"28590\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1557-1024x768.jpeg\" alt=\"\" class=\"wp-image-28590\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1557-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1557-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1557-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1557-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1557.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28589\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1559\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1559.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782217206&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.00068119891008174&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1559\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1559-1024x768.jpeg\" data-id=\"28589\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1559-1024x768.jpeg\" alt=\"\" class=\"wp-image-28589\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1559-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1559-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1559-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1559-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1559.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28588\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1558\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1558.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782217188&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.00032499187520312&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1558\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1558-1024x768.jpeg\" data-id=\"28588\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1558-1024x768.jpeg\" alt=\"\" class=\"wp-image-28588\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1558-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1558-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1558-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1558-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1558.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28587\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1561\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1561.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782217250&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.00054406964091404&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1561\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1561-1024x768.jpeg\" data-id=\"28587\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1561-1024x768.jpeg\" alt=\"\" class=\"wp-image-28587\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1561-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1561-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1561-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1561-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1561.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"28586\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1556\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1556.jpeg\" data-orig-size=\"1500,2000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782216921&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1556\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1556-768x1024.jpeg\" data-id=\"28586\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1556-768x1024.jpeg\" alt=\"\" class=\"wp-image-28586\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1556-768x1024.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1556-225x300.jpeg 225w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1556-1152x1536.jpeg 1152w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1556.jpeg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28585\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_9307\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9307.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.78&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782210941&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.7649998656528&quot;,&quot;iso&quot;:&quot;80&quot;,&quot;shutter_speed&quot;:&quot;0.00082576383154418&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_9307\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9307-1024x768.jpeg\" data-id=\"28585\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9307-1024x768.jpeg\" alt=\"\" class=\"wp-image-28585\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9307-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9307-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9307-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9307-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9307.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28584\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1552\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1552.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782201734&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.025&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1552\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1552-1024x768.jpeg\" data-id=\"28584\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1552-1024x768.jpeg\" alt=\"\" class=\"wp-image-28584\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1552-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1552-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1552-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1552-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1552.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28583\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_9319\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9319.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.78&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782211969&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.7649998656528&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.0083333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_9319\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9319-1024x768.jpeg\" data-id=\"28583\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9319-1024x768.jpeg\" alt=\"\" class=\"wp-image-28583\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9319-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9319-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9319-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9319-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9319.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28582\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_9310\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9310.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.78&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782211669&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.7649998656528&quot;,&quot;iso&quot;:&quot;80&quot;,&quot;shutter_speed&quot;:&quot;0.0068027210884354&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_9310\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9310-1024x768.jpeg\" data-id=\"28582\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9310-1024x768.jpeg\" alt=\"\" class=\"wp-image-28582\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9310-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9310-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9310-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9310-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9310.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"28581\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_9308\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9308.jpeg\" data-orig-size=\"1500,2000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.78&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782210968&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.7649998656528&quot;,&quot;iso&quot;:&quot;80&quot;,&quot;shutter_speed&quot;:&quot;0.0015290519877676&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_9308\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9308-768x1024.jpeg\" data-id=\"28581\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9308-768x1024.jpeg\" alt=\"\" class=\"wp-image-28581\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9308-768x1024.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9308-225x300.jpeg 225w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9308-1152x1536.jpeg 1152w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9308.jpeg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"28580\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_9314-2\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-1.jpeg\" data-orig-size=\"1500,2000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.78&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782211830&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.7649998656528&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.0043478260869565&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_9314\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-1-768x1024.jpeg\" data-id=\"28580\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-1-768x1024.jpeg\" alt=\"\" class=\"wp-image-28580\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-1-768x1024.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-1-225x300.jpeg 225w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-1-1152x1536.jpeg 1152w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_9314-1.jpeg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"28579\" data-permalink=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/img_1553-2\" data-orig-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1.jpeg\" data-orig-size=\"2000,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782211137&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.013157894736842&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"img_1553\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1-1024x768.jpeg\" data-id=\"28579\" src=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1-1024x768.jpeg\" alt=\"\" class=\"wp-image-28579\" srcset=\"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1-1024x768.jpeg 1024w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1-300x225.jpeg 300w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1-768x576.jpeg 768w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1-1536x1152.jpeg 1536w, https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1553-1.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">VIII. A Historical Wine Flight: Tasting the Story<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mission Grape (1769\u20131850s)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Sweet, rustic, foundational.<br \/>The taste of the missions.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Barbera (1880s Italian Immigration)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bright acidity, red fruit.<br \/>The grape Italians brought to Escondido.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Zinfandel (1900s Immigrant California)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bold, spicy, the immigrant grape of early California.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Petite Sirah (Prohibition Survivors)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Dark, tannic, cellar\u2011friendly.<br \/>A grape that kept many Italian wineries alive.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Cabernet Sauvignon (Napa Ascendancy)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Structured, age\u2011worthy, globally recognized.<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Chardonnay (Washington Expansion)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Crisp, mineral, cool\u2011climate expression.<br \/>The grape Napa promoters helped elevate in Washington.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\uf4da Footnotes<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Thomas Pinney, A History of Wine in America: From the Beginnings to Prohibition (University of California Press, 1989).<\/li>\n\n\n\n<li>Hubert Howe Bancroft, History of California, Vol. III (1884).<\/li>\n\n\n\n<li>California State Archives, Land Grant Case Files, 1850\u20131890.<\/li>\n\n\n\n<li>North County Times, \u201cEscondido\u2019s Wine\u2011Making Families,\u201d 1998; Escondido Historical Society archives.<\/li>\n\n\n\n<li>Andy Perdue &amp; Paul Gregutt, Washington Wines &amp; Wineries (University of California Press, 2010).<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This project uncovers a sweeping but often overlooked narrative: the rise, fall, and reinvention of California wine \u2014 from Mission\u2011era vineyards in San Diego to the Italian wine families of Escondido, the dominance of Napa and Sonoma, and the surprising truth that Washington wine is California wine carried north.<\/p>\n","protected":false},"author":1,"featured_media":28569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"American Wine Lifestyle Development","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[66],"tags":[310,530,529],"class_list":["post-28527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evaluation","tag-california","tag-napa","tag-wine"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-content\/uploads\/2026\/06\/img_1510.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4nQeu-7q7","_links":{"self":[{"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/posts\/28527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/comments?post=28527"}],"version-history":[{"count":35,"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/posts\/28527\/revisions"}],"predecessor-version":[{"id":28595,"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/posts\/28527\/revisions\/28595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/media\/28569"}],"wp:attachment":[{"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/media?parent=28527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/categories?post=28527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eskimo.com\/~mighetto\/murrelet\/Wordpress\/wp-json\/wp\/v2\/tags?post=28527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}