First impressions are critical. They influence people’s image of you, both professionally and personally; misspellings, poor grammar, and improper punctuation instantly detract from your credibility. I can help ensure that you and your business will make a wonderful first impression, by providing business cards and stationery, including letterheads, envelopes, and postcards.
A company newsletter is a snapshot of the organization, and it should present information in a clear and compelling manner to clients, colleagues, and employees.
A professional bio, if written well, can attract potential clients by establishing a personal connection with you.
Many potential clients will find you on the internet, so your web page may create their first impression of you and your business, inducing them to either read further or continue their search. I can help create a professional, inviting, and easily-navigated web page, with clear text and straightforward menus.
Nothing says “unprofessional” like poor writing, careless punctuation, or incorrect spelling. Proper grammar, however, is not enough to promote your business, product, or event. The key to promotional writing is an understanding of the business, product, or event, as well as the target audience and the goal.
Effective promotion begins with identifying possible target audiences and creative angles. Well-crafted promotional material grabs the attention of the reader and conveys a message concisely, yet persuasively. I have a great deal of experience creating promotional material for various media and delivering information to target audiences.
Flyers, brochures, and pamphlets give you a limited opportunity to attract potential clients. You must provide enough information to whet the readers’ appetite and persuade them to learn more about you and your business.
Press releases must be succinct, so it is necessary to make the most out of every word, and deliver the message clearly and concisely. In addition, they must be compelling enough to catch the attention of not only the reader, but also the publisher. It is important to identify a target audience or audiences and think of creative approaches to promoting the product, business, event, or message.
Feature articles can serve to educate and to highlight a business or person. As with press releases, feature articles must be grab the attention of the readers and publishers in order to inspire them to read further and learn more.
Ad copy, of course, requires the greatest ability to deliver a message succinctly and persuasively. The reader may have only one phrase or sentence to convince them to buy this product, choose this business, or attend this event.
The act of fundraising or grant writing is, essentially, nothing more than asking for something you want. In order to do this persuasively, it is important to be both familiar with the audience and clear about the client’s message and intention. Presenting your request in a professional and knowledgeable manner is much more compelling than simply holding your hand out and saying “please.”
Do you know what you want to say, but not know how to say it? The challenges of ghostwriting are being faithful to the style and voice of the client, and being clear about the intended message. Let me be your voice as I take your idea and turn it into a feature article, autobiography, newsletter, manuscript, or other written work.
Manuscript Editing, Revision
Have you taken your project as far as you are able to on your own? Do you require a fresh perspective and a talented writer to create the final product you intended? I will provide as much or as little input as you request, from simple re-wording to complete development of an idea.
Writing articles and reports generally necessitates research, and often entails interviews. I possess the diligence and curiosity to seek information and the organizational skills to compile it into a comprehensible document to deliver the information to the reader. (Note: Students, I will not write your term papers or theses for you!)
If you are submitting a finished document, my services will include the basic elements of proofreading and copy editing, as well as attention to details such as consistency of footnotes, headings, and bibliographic format.
Unique & Fun Projects
Do you suffer from a lack of creativity? I will work with you to create unique and fun personalized projects.
I can fill your child with awe by crafting a personal letter from Santa Claus. I can help you roast or toast your colleague, friend, or relative by creating new, personalized lyrics to familiar songs. I can compose cheesy poems for holidays and birthdays, and I can tell all of your friends what your family has been up to in your annual holiday family newsletter. I would love to see what I can do with your unique project!