Googles New Ranking Scheme – Death by Consensus

     Google has altered their scheme to rank pages no longer based upon popularity, as determined by the number and quality of incoming links, but rather by what they are considering “truth“, as based upon the number of non-comforming “facts” upon a page.

     That is to say if your page agrees with the majority of tripe on the Internet as a whole, it is ranked high, if it disagrees, it is ranked low.  So mass-media, like, “Unfair and Unbalanced Fox News”, can flood the net with “facts“, and anyone who disagrees with them, no matter how valid and well supported their argument may be, simply won’t get heard because their page contains ideas that are counter to those of the majority.

     Do no evil?  I think not!  This is about as Orwellian as a twist as Google could have possibly given the Internet.

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