Brunswick an Edson Legacy

Brunswick Corporation manufactures a wide range of products, such as outboard and inboard engines, propellers, engine control systems, cruisers, sterndrive, trolling motors, and electrical components5. The company also has a history of producing billiard balls, such as the Brunswick Centennial Pool and Billiard Ball Set6.

Brunswick Corporation owns a wide range of world-renowned marine brands. Some of the most popular ones include:

  • Boston Whaler: Known for its unsinkable boats, Boston Whaler is a brand that Brunswick Corporation acquired in 199613.
  • Sea Ray: This brand is a leading manufacturer of pleasure boats, sport boats, sport cruisers, and yachts13.
  • Mercury Marine: A leading provider of marine propulsion systems, Mercury Marine is another popular brand owned by Brunswick Corporation13.
  • Bayliner: This brand is known for its affordable and versatile boats, including bowriders, deck boats, and cruisers23.
  • Lund: Specializing in fishing and hunting boats, Lund is a brand that is part of Brunswick Corporation’s portfolio3.
  • Crestliner: This brand is known for its high-quality aluminum boats and pontoons7.
  • Harris Pontoons: Harris Pontoons is a brand that specializes in luxury pontoon boats7.
  • Princecraft: This brand offers a wide range of aluminum fishing boats, pontoon boats, and deck boats3.
  • Quicksilver: One of the largest boat makers by units in Europe, Quicksilver is also part of Brunswick Corporation’s portfolio2.
  • Uttern: This is another European brand owned by Brunswick Corporation, known for its high-quality boats2.
  • Freedom Boat Club: This is a boat club that provides members with a fleet of boats that come with less cost and hassle than owning a boat1.

These brands have helped Brunswick Corporation establish itself as a global leader in the marine recreation and technology industry4. Headquartered in Mettawa, IL, Brunswick has approximately 18,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.m.

Boston Whaler

Boston Whalers are known for their unsinkability. This is due to their Unibond™ hull construction, which provides unmatched safety. The company’s founder, Richard Fisher, famously demonstrated this by cutting a Boston Whaler in half and driving away in the half with the engine. This unsinkability is a key feature of all Boston Whalers, and it is a testament to their smart design, high-quality construction, and forward-thinking technology210.

Dauntless Center Console 22’ – 28’ Fishing Boat

Brunswick Corporation acquired Boston Whaler in May of 1996 for $27.4 million in cash and debt14. Boston Whaler is an American boat manufacturer that produces a wide range of boats, including fishing boats, sport boats, and luxury yachts26.Here are some of the boats produced by Boston Whaler, organized by type and popularity:

Fishing Boats:

  • Montauk
  • Dauntless
  • Outrage
  • Conquest
  • Vantage

Sport Boats:

  • Super Sport
  • Montauk
  • Dauntless
  • Vantage

Luxury Yachts:

  • Realm
  • L-Class
  • Outrage
Super Sport Side Console 13’ – 17’

Boston Whaler boats are known for their unsinkable foam-filled hulls, cutting-edge features, and durable construction26. The company has a rich history of innovation and advanced design that has redefined the face of the yachting industry26. Boston Whaler boats are manufactured in Edgewater, Florida, where the company has a dedicated factory24.

Express Cruiser 35’ – 38’

Sea Ray

Sea Ray Boats was founded in 1959 by C.N. “Connie” Ray, who began a tradition of innovation and advanced design that would eventually redefine the face of the yachting industry13. Ray’s dealer-based approach to growing his company was unique in the boat building industry, but it was Sea Ray’s 1975 Sundancer line and its impact on powerboat styles that earned the company its prominent place in the history of the yachting world13.

Mark on his Sea Ray at Discovery Bay, April 6, 2015

Sea Ray grew from modest beginnings to become the largest manufacturer of superior quality pleasure boats in the world, producing over 30 models every year13. Connie Ray believed charismatic dealers were essential to a business’ success, and Sea Ray’s steady growth during the 60s and 70s can be attributed to the strong dealer network he established13.

Discovery Bay, April 2015

Sea Ray’s design team was hard at work, and in 1975, they quietly introduced the SRV 240 Sundancer, redesigning the face of American yachting with their innovative design13. In 1986, Sea Ray became a part of the Brunswick Corporation, which had decided to branch out into the boating market13. With the addition of several other brands the corporation acquired during this period, Brunswick emerged as the world’s largest producer of marine engines and boats13.

Sea Ray continues its tradition of innovation and excellence to the present day, producing models in four product families: Sport Boats, Sport Cruisers, Sport Yachts, and Yachts1

Werner Dredger Cut, April 2015

Brunswick Corporation acquired Sea Ray in 1986 for $350 million12. In 2018, Brunswick announced that it was selling Sea Ray to the Italian boat manufacturer, Ferretti Group1. However, the sale was later retracted, and Brunswick decided to retain and revitalize the Sea Ray brand3. Brunswick also announced that it would discontinue Sea Ray sport yacht and yacht models, resulting in the wind-down of yacht production in the third quarter of 20183.

Dave and Mark, Werner Dredger Cut, April 6, 2015

Some of the Sea Ray models that are still in production include:

  • Sea Ray SLX 400
  • Sea Ray Sundancer 320
  • Sea Ray Sundancer 320 Coupe
  • Sea Ray Sundancer 320 OB
  • Sea Ray Sundancer 350 Coupe
  • Sea Ray Sundancer 350 Coupe OB
  • Sea Ray Sundancer 370
  • Sea Ray Sundancer 370 Coupe
  • Sea Ray Sundancer 370 Coupe OB
  • Sea Ray Sundancer 370 Outboard
  • Sea Ray Sundancer 400
  • Sea Ray Sundancer 400 Coupe
  • Sea Ray Sundancer 400 Coupe OB
  • Sea Ray Sundancer 400 Outboard
  • Sea Ray Sundancer 460
  • Sea Ray Sundancer 460 Coupe
  • Sea Ray Sundancer 460 Coupe OB
  • Sea Ray Sundancer 460 Outboard

Sea Ray boats are manufactured in the United States, and the company has several manufacturing facilities across the country12. In the marine products industry, Brunswick Corporation’s competitors include Yamaha Motor Corporation, Bombardier Recreational Products, and Suzuki Motor Corporation4. Brunswick Corporation is a USA corporation that has faced monopoly investigations in the past3. Brunswick Corporation is controlled by billionaire investor Warren Buffett’s Berkshire Hathaway, which owns a 9.5% stake in the company5.

Discovery Bay, April 6, 2015

Mercury Marine

Brunswick Corporation acquired Mercury Marine on August 1, 1961[2][5]. Mercury Marine is a leading provider of marine propulsion systems, including outboard and inboard engines, propellers, engine control systems, and electrical components[1][3]. Brunswick markets these products under the Mercury brand, which includes Mercury Marine, Mercury Racing, and MerCruiser[1][3].

Seattle Lumen Field Event Center

As for electric outboards or take-home engines, Brunswick Corporation has been investing in electrification and has launched a new boat brand called Veer, which is designed for electrification and first-time boaters[3]. However, it is not clear from the search results whether Brunswick Corporation is currently working on an electric outboard or take-home engine under the Mercury brand.

In 2018, Brunswick Corporation completed the acquisition of Power Products’ Global Marine & Mobile Business, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products[4]. This acquisition added a broad portfolio of marine aftermarket and OEM parts and accessories, including sophisticated electronics solutions, to Mercury Marine’s P&A portfolio[4].

Mercury Marine offers a wide range of outboard engines, including four-stroke, two-stroke, and electric models.

Lumen Field Event Center, January 2018

Here are some of the most popular Mercury Marine outboard engines:

  • Mercury 2.5 HP: This portable outboard is preferred by thrill-seekers and anglers alike. It is easy to install, low vibration, and has instant throttle response[3][4].
  • Mercury 6 HP FourStroke: This lower range of Mercury FourStroke engines offers a fantastic output, reliable operation, smooth throttle response, and many other features. It is a single-cylinder engine with 7.5/123 (CID/CC) displacement[3][4].
  • Mercury Four-stroke 75 HP: This engine comes with a 2.0L engine that generates optimal power with quieter operation. It is powerful and swift on the waters[3].
  • Mercury 115 HP FourStroke: This engine has a high displacement and low weight, which makes it powerful and swift on the waters. It reaches the top speed in about 8.30 seconds[3].
  • Mercury ProXS 150 HP: This engine is available in 175 to 300 HP models in naturally aspirated versions. These are the lightest models of their size, have Adaptive Speed Control (to maintain RPM regardless of load or wave conditions), and a service hatch in the cowl for easy access[1].
  • Mercury Verado 175 HP: This engine is known for its smooth and quiet operation, fuel efficiency, and low emissions. It is also equipped with SmartCraft Digital Throttle & Shift (DTS) technology[4].
  • Mercury Verado 400R: This engine is designed for high-performance boating and is known for its speed, acceleration, and handling. It is equipped with advanced technologies, such as Adaptive Speed Control and Mercury Racing Digital Throttle & Shift (DTS) technology[4].
  • Mercury 5M: This engine is the most powerful of a range of single-cylinder marine engines from 4 to 6 hp. It is torquey and easily planes two hefty adults and fishing tackle in flat-bottomed punts to 3.5 meters[4].
  • Mercury 40 HP LW: This engine is lightweight and compact, making it ideal for small boats and dinghies. It is also fuel-efficient and easy to maintain[4].
  • Mercury 60 HP ELPTO: This engine is a three-cylinder carbie two-stroke outboard that suits aluminum runabouts up to five meters. It has plenty of bottom-end grunt for easy planing and is straightforward to maintain and service[4].

Mercury Marine is constantly innovating and investing in electrification. While there is no clear information on electric outboards or take-home engines under the Mercury brand, Brunswick Corporation has launched a new boat brand called Veer, which is designed for electrification and first-time boaters[2].

Bayliner

Bayliner is the world’s largest manufacturer of recreational boats, and the company has produced many different models over the years1256. Bayliner was founded in 1957 by Orin Edson, who started building low-cost but quality boats with lasting value6.

John Orin Edson had a net worth of $1 billion to $1.4 billion at the time of his death in 201912346.

2006 Westport 50 Meter(164′) “Astara” (ex Evivva) owned by Orin Edson

Edson was an American businessman and entrepreneur who founded Bayliner Marine in 195716, after serving in the U.S. Army during the Korean War. He was also the majority owner of superyacht builder Westport Yachts6.

Astara Features 6 double staterooms for owners and guests, Helipad, Elevator 10 3 decks, stainless steel commercial galley for professional chefs, hot tub, 25 diesel tender in transom garage, 16 ” inflatable crew tender, 1700lb davit fwd. Crew lounge with accomodations for crew in 6 double staterooms.

Bayliner boats were initially built by Glas-Ply Boats, but Edson later set up manufacturing in a barn on a berry farm in Marysville, Washington6. He operated for a while as Puget Plastics before purchasing rights to the Bayliner name. The company was incorporated as Bayliner officially in 1972. Bayliner eventually produced up to 1,000 boats per week from 24-hour manufacturing facilities across the US, generating upwards of a reported $750 million in annual sales and represented by 750 dealers in over 40 countries6.

In 1986, Bayliner Marine sold an unprecedented 43,000 boats in one year6. Bayliner boats are now part of the Brunswick Boat Group, a division of the Brunswick Corporation5.

Bowrider Seattle Boat Show, February 2022

From 1982, Bayliner began to actively gain popularity. Bayliner models became boats of the year according to various reputable publications, and between 1991 and 1995 every fourth boat sold in the USA was Bayliner2.

According to the Bayliner website, the following boats have been in production since 2000:

  • Bowriders: 160, 170, 175, 180, 185, 190, 195, 205, 210, 215, 225, 235, 245, 255, 265, 275, 285, 305, 315, 335, 350 A bowrider is a type of boat that has a seating area in the bow, the forward part of the ship135. Bowriders are generally designed for recreational use such as day cruising or water skiing, and they come in a variety of styles from luxurious to basic135. The open bow area distinguishes it from a cuddy boat13. Bowriders typically range in size from 17′ to 35′, use stern drive or outboard engines, and hold between six and ten people3.
  • Deck Boats: 190, 195, 210, 215, 235, 240, 250, 265, 270, 280, 300 A deck boat is a type of boat that has a wide beam and an open deck plan5.Deck boats are designed to maximize space onboard, making them ideal for entertaining and socializing with family and friends5. They are also great for water sports such as wakeboarding and tubing5. Deck boats typically range in size from 18′ to 28′ and can accommodate up to 14 passengers5.
  • Cuddy Cabins: 215, 235, 245, 265, 285 A cuddy cabin is a type of boat that has a small cabin in the bow, which provides a sleeping area and sometimes a small galley and head13. Cuddy cabins are designed for overnight trips and are ideal for small families or couples13. They typically range in size from 20′ to 30′ and can accommodate up to six passengers13.
  • Overnighters: 642, 642 Cuddy, 742, 742 Cuddy, 742 Cruiser, 842, 842 Cuddy, 842 Cruiser, 912, 912 Cuddy, 912 Cruiser. An overnighter is a type of boat that is designed for overnight trips and has a small cabin with a sleeping area, galley, and head1. Overnighters are ideal for small families or couples who want to spend a night or two on the water1. They typically range in size from 20′ to 30′ and can accommodate up to six passengers1.
  • Element: 16, 18, 21 The Element is a series of boats produced by Bayliner that are designed to be affordable, easy to operate, and low maintenance3. The Element series includes boats ranging in size from 16′ to 21′ and are ideal for day cruising, water sports, and fishing3.
  • Center Consoles: 160, 170, 180, 190, 200, 215, 230, 245, 275, 300 A center console is a type of boat that has a console in the center of the boat, which houses the helm and other controls5. Center consoles are designed for fishing and are ideal for offshore and inshore fishing5. They typically range in size from 18′ to 40′ and can accommodate up to 12 passengers5.
  • Bowriders (Jet): 175, 195, 215
  • Deck Boats (Jet): 190, 200, 210, 215, 235, 240, 250, 265, 270, 280, 300 A deck boat is a type of boat that has a wide beam and an open deck plan5.Deck boats are designed to maximize space onboard, making them ideal for entertaining and socializing with family and friends5. They are also great for water sports such as wakeboarding and tubing5. Deck boats typically range in size from 18′ to 28′ and can accommodate up to 14 passengers5.

Bayliner also makes cruisers producing several boat brands, including Boston Whaler, Maxum, Sea Ray, and Meridian Cruisers5.

A cruiser is a type of boat that is designed for overnight trips and has a cabin with a sleeping area, galley, and head156. Cruisers are larger than other types of boats, such as bowriders and center consoles, and are designed for cruising and fishing156.

Bayliner Discovery 246 Cruiser 2007

Cruisers are often referred to as “pocket cruisers” or “fast trawlers”15. But they are not a pocket cruiser unless they are under 27 feet. Cruisers are known for their spacious interiors, comfortable accommodations, and affordable prices156. They are easy to operate and maintain, and they provide all the necessary amenities for a comfortable stay on the water156.

Meridian Cruiser at Olympia Yacht Club’s Island Home June 2021.
EV bikes on dock.
Meridian was formed in 2003 when Brunswick management decided to give Bayliner’s bigger yachts a new name2. Bayliner models had long suffered from the reputation of being “price” boats, and as Bayliner models grew to include yachts as large as 57 feet, it was decided to form Meridian to market these products without the Bayliner name2. Today Meridian is a component of the Sea Ray Group, an operating unit within the Brunswick Boat Group2.

Cruisers are generally able to handle the water well because of their size and give a stable ride56. They are generally spacious in the cockpit (open seating area towards aft or center)5. Most newer cabin cruisers are faster than older models because of improved aerodynamic and hydrodynamic designs5.

Bayliner 335 Cruiser 2012. Bayliner and Meridian boats may share the same hull design, but there may be differences in hardware, equipment, and layup3. For example, the 580 Meridian has a different layout than the 5788 Bayliner3.

Bayliner has produced several cruiser models, including the Bayliner 325 Sport Cruiser, which was new for 2005 and heads Bayliner’s fleet of some 10 cruiser models5. The Bayliner 325 Sport Cruiser is a spacious boat that combines a spacious cockpit and cabin with well-thought-out arrangements for both entertaining and overnighting5.

Cabin cruisers are generally able to be recovered and towed with a trailer and thus easily stored on land, which reduces maintenance and expense5. These craft are generally equipped with a head (toilet), a galley, and at least one berth5. Most cabin cruisers usually have a small dining area and some have an aft cabin (a cabin to the rear of the cockpit, with a double bed)5. Some cabin cruisers are equipped with heating, air conditioning, and power generators5. Most also have water heaters and shore power electric systems5. The cabin cruiser provides many of the amenities of larger yachts, while costing much less and normally being fully operable by the owner, whereas larger yachts often require a professional crew56.

Bayliner cruisers are a type of boat that is designed for overnight trips and has a cabin with a sleeping area, galley, and head15. Bayliner cruisers are known for their spacious interiors, comfortable accommodations, and affordable prices15.

2002 Bayliner Maxum

Bayliner cruisers are typically larger than other Bayliner models, such as bowriders and center consoles, and are designed for cruising and fishing15.

The main difference between Bayliner cruisers and other Bayliner models is their size and purpose. Bayliner cruisers are larger and designed for overnight trips, while other Bayliner models are smaller and designed for day cruising, water sports, and fishing15. Bayliner cruisers are also typically more expensive than other Bayliner models, reflecting their larger size and additional features.

The advantages of Bayliner cruisers over other Bayliner models are:

  • Spacious interiors: Bayliner cruisers are designed for overnight trips and have a cabin with a sleeping area, galley, and head15.This makes them more spacious than other Bayliner models, such as bowriders and center consoles, which are designed for day cruising, water sports, and fishing15.
  • Comfortable accommodations: Bayliner cruisers are known for their comfortable accommodations, which make them ideal for overnight trips15. The sleeping area, galley, and head provide all the necessary amenities for a comfortable stay on the water15.
  • Affordable prices: Bayliner cruisers are typically more expensive than other Bayliner models, but they are still affordable compared to other brands2. This makes them a great value for boaters who want a comfortable and spacious cruiser without breaking the bank2.
  • Good entry-level boats: Bayliner cruisers are often considered good entry-level boats for boaters who are new to cruising3. They are easy to operate and maintain, and they provide all the necessary amenities for a comfortable stay on the water3.
  • Good reputation: Bayliner cruisers have a good reputation for quality and reliability16.While Bayliner has had some quality issues in the past, the company has worked hard to improve its products and reputation16.Bayliner cruisers are now known for their quality and value16.

Overall, Bayliner cruisers are a great choice for boaters who want a comfortable and spacious cruiser at an affordable price. They are easy to operate and maintain, and they provide all the necessary amenities for a comfortable stay on the water.

Bayliner V6 Cuddy Outboard

Bayliner boats are manufactured in Knoxville, Tennessee, Dandridge, Tennessee, and Arlington, Washington, in the United States, as well as in Reynosa, Tamaulipas, in Mexico156. Bayliner also has a plant in Portugal for the European market and in Brazil for the South American market56.

Bayliner has come a long way since its inception in 1957. The company has undergone several changes in production over the years, including quality improvement, acquisition of Chrysler’s outboard motor division, overhaul of the brand’s image and designs, redesign of the hull, popularity gain, and acquisition by Brunswick Corporation.

Bayliner has overhauled their entire lineup for 2024, including new models, logos, and a redesigned website to help mark their 65th anniversary12.The new models have not been listed by name, but a video walkthrough of the new 2024 Bayliner VR6 has been posted on YouTube3. The updated Bayliner “B” represents the spirit of feeling at home at the helm. In addition to a new look showcased through the logo, tagline, and design of boat models, consumers can expect a new website experience that guides them to the model that best suits their needs2.

The price range for new Bayliner models varies depending on the model and the dealer. Here are some examples of prices for new Bayliner models:

  • The starting price for a new Bayliner boat is $9,9951.
  • The 2024 Bayliner VR5 Bowrider has a boat price of $53,540, with a discount of -$1,107, and freight & prep included. Taxes & licensing are extra, making the total boat price $52,4333.
  • Sale prices for the 2023 Bayliner VR5 Bowrider include all applicable offers, with not all options listed available on pre-owned models. Contact the dealer for details. Plus tax, 204 months, 8.99% APR, and $4,957 down payment5.

It is important to note that these prices are subject to change and may vary depending on the dealer and location.

Lund

Lund boats are still being manufactured in New York Mills, Minnesota, where they have been produced since the company’s inception11215.As for the models currently in production, Lund offers a wide range of boats. According to the information available, there are 38 models currently in production, which are part of 10 lines: Alaskan, Angler, Crossover, Fury, Impact, Pro Guide, Pro-V, Rebel, Renegade, and Tyee5.

Lund SSV Camper Aluminum Boat

Some of the notable models include:

  • Lund Pro-V: This model is designed as a tournament or professional fishing boat11.
  • Lund Baron: This is Lund’s flagship model for Great Lakes or big water fishing11.
  • Lund Impact XS: This model is a popular choice for family fishing and water sports11.
  • Lund Rebel XL: This 16-foot aluminum fishing boat is compact yet packed with features11.
  • Lund Renegade: This is a premium Mod-V aluminum bass and crappie fishing boat11.
  • Lund Tyee GL: This fiberglass fish and ski boat is loaded with features for both fishing and water sports11.
189 Tyee GL is a luxury fiberglass deep v fish and ski boat for big water fishing performance.

These boats are meticulously crafted to ensure high quality and durability8. The production process involves the use of aluminum 5052 H34, which offers the perfect balance of strength, weight, hardness, and flexibility, as well as glass fiber for durability and reliability5. The company provides a lifetime warranty on its boats, further attesting to their quality and durability5. As mentioned, Lund boats are built in Minnesota. Lund Boats produces both aluminum and fiberglass fishing boats

In Jim Lynch’s book, The Highest Tide, the main character seeks to own a Lund

Brunswick Corporation uses robotic technology in the construction of aluminum boats, similar to automotive builds134. The use of robotics in boatbuilding has been found to reduce costs and increase competitiveness14. The modularization of the boatbuilding process has also been identified as a way to improve the use of robotic welding of aluminum boats14. By breaking down the boatbuilding process into smaller, more manageable modules, the use of robotics can be optimized, leading to increased efficiency and cost savings14.The use of robotic technology in boatbuilding has several benefits, including:

  • Increased precision and accuracy in welding and other manufacturing processes
  • Improved quality control and consistency in the finished product
  • Reduced labor costs and increased efficiency
  • Faster production times and shorter lead times for customers

By using robotic technology in boatbuilding, Brunswick Corporation is able to reduce costs and increase competitiveness, while also improving the quality and consistency of its products134.

Crestliner

Every Crestliner boat delivers all-welded aluminum strength built to stand the test of time. With a premium design steeped in fishing innovation, our boats have confidently inspired one generation after the next. Are you ready to launch your legacy? From design to construction, Crestliners are built to last. With a limited lifetime warranty that stays with the boat from owner to owner–you know you are getting something built for longevity.

Harris Pontoons

Harris Pontoons is known for manufacturing award-winning, luxury pontoons. The 2023 Solstice, available in four models ranging from 23- to 26-feet, is one of their popular models. It offers sporty styling, a new ergonomic helm, and luxurious interiors7.

Princecraft

Princecraft Boats has a growing customer base and offers a range of models. One of their new models is the MAX model, which is designed to provide maximum value to consumers2.

Quicksilver

S30

Quicksilver is part of the Brunswick Boat Group and has launched Navan, a new premium adventure boat brand. The first two models in the Navan line-up, the C30 and S30, have been well received by the public10.

C30

Uttern

It’s a reflection of Scandinavian values and culture. From purposeful hull designs for the waters you travel and simple yet thoughtful deck layouts, Uttern is truly Nordic by nature. Everything you need, nothing you don’t. Airy, spacious cabins, confident footing on high-quality flooring, and plenty of storage throughout.

Freedom Boat Club

The Freedom Boat Club (FBC) is a members-only boat club with locations in the United States, Europe, and Canada. It is considered the largest marine franchisor in the US5.

FBC operates on a shared asset model, where members gain access to a fleet of boats that are shared among the members of the club. The fleet consists of a variety of boats such as bow riders, cruisers, deck boats, and fishing boats5. Members are not limited to the same boat or the same type of boat each time they go on the water. FBC handles all aspects of service and maintenance for the boats, and members can reserve boats through an online reservation system1.

Freedom Boat Club provides on-the-water boat safety classes to ensure that members are comfortable and safe while boating5. The club also organizes membership socials, including dock parties, dinners, party boat cruises aboard local charters, local parades, and more2. Membership in Freedom Boat Club offers the opportunity to enjoy boating without the hassles and costs associated with owning a boat1.

Joining the Freedom Boat Club involves two main costs: a one-time entry fee and a monthly membership fee. The one-time entry fee ranges from $2,400 to $11,000, depending on the location and the specific plan you choose2. This is a single payment that you will not have to make again once you become a member2.

The monthly membership fee ranges from $130 to $400, again depending on your location and the plan that you choose2. For example, in Chicago, the monthly membership fee was $449 as of June 2023, with an increase to $499 starting from January 1, 20243. In Wilmington, the monthly fee was around $300 initially and increased to $404 in 20234. In Pensacola, Florida, the monthly dues were around $3008.These costs can vary by state and country, and they may change over time2. It’s also worth noting that some locations may offer promotional deals or discounts on the one-time entry fee6. For the most accurate and up-to-date pricing information, it’s recommended to contact your local Freedom Boat Club representative2.

Brunswick Summary

The Brunswick Corporation is a global leader in the marine recreation and technology industry, controlled by billionaire Warren Buffett, with a history dating back to 1845 when John Brunswick started the Cincinnati Carriage Making Company7. Over the years, the company has expanded its product portfolio and made several acquisitions. Here is a timeline of some key events and acquisitions in Brunswick Corporation’s history:

  • 1961: Brunswick acquires Kiekhaefer Corporation, maker of Mercury outboard motors2.
  • 1986: Brunswick acquires pleasure-boat manufacturers Bayliner Marine Corp. and Ray Industries, maker of Sea Ray boats, for $773 million23. This helped extend the Mercury outboard motor line.
  • 1996: Brunswick acquires Boston Whaler, a renowned boat manufacturer known for its unsinkable boats13.
  • In 1999, the US Department of Justice filed an antitrust lawsuit against Brunswick Corporation, alleging that the company had engaged in anticompetitive practices in the marine industry3. The lawsuit was settled in 2000, with Brunswick Corporation agreeing to divest some of its assets and to make certain changes to its business practices3.
  • 2004: Brunswick acquires Lund, a leading manufacturer of fishing boats.
  • 2018: Brunswick completes the acquisition of Power Products’ Global Marine & Mobile Business, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products1.
  • Today Brunswick Corporation is controlled by billionaire investor Warren Buffett’s Berkshire Hathaway, which owns a 9.5% stake in the company5.

Brunswick Corporation owns several boat brands, and their boats are manufactured in various countries. Here is a list of some of the boat brands and the countries where they are produced:

United States:

  • Boston Whaler: Manufactured in Edgewater, Florida12.
  • Bayliner: Manufactured in Knoxville, Tennessee; Dandridge, Tennessee; and Arlington, Washington6. Meridian boats are manufactured in Arlington, Washington, on the banks of the Stillaguamish River, 45 miles north of Seattle1. Meridian is the largest employer in Arlington and North America’s established leader among fly bridge boat manufacturers1. According to itBoat, there are two Meridian models currently in production ranging from 12 to 15 meters5.
  • Sea Ray: Manufactured in Knoxville, Tennessee, and Merritt Island, Florida2.
  • Lund: Manufactured in New York Mills, Minnesota9.

Mexico:

  • Bayliner, Heyday, Sea Ray, and Lund fiberglass boats: Manufactured in Reynosa, Mexico13.

Portugal:

  • Quicksilver: Manufactured in Vila Nova Cerveira, Portugal13.

Poland:

  • Quicksilver: Manufactured in Poland12.

New Zealand:

  • Rayglass: Manufactured in New Zealand12.

Please note that this list may not be exhaustive, and the production locations may change over time.

Brunswick Corporation has been involved in the production of pool balls and boats throughout its history. The company’s billiard balls, such as the Brunswick Centennial Pool and Billiard Ball Set, are made with high-quality materials and are known for their durability and performance1116.

Brunswick Corporation manufactures its pool balls in Muskegon, Michigan, United States. The company opened a new 100,000 square foot plant in Muskegon, which includes departments for billiard table assembly, billiard balls, cue manufacturing, and chalk3. Brunswick has been building the world’s best billiard tables and related accessories since 1845, and the company’s products are known worldwide for their quality and craftsmanship25.

BRUNSWICK® “CENTENNIAL” Pocket Billiard Ball Set

In the marine industry, Brunswick owns over 60 brands, including Mercury Marine, Boston Whaler, and Bayliner6. The company has produced various boat models since 2000, including bowriders, deck boats, cuddy cabins, overnighters, center consoles, and more1


Edson Legacy

The National Marine Manufacturers Association inducted him into its Hall of Fame. “He, more than any other person, deserves credit for fathering the boating boom of the 1980s by bringing affordable boating to a mass audience,” noted NMMA in honoring Edson with the industry’s most prestigious award in 1993.

John Orin Edson was a visionary entrepreneur who founded Bayliner Marine, a company that revolutionized the boating industry.

John Orin Edson, the founder of Bayliner, owned a 161-foot (49-meter) custom megayacht named Evviva, which was built by Westport in 2006 and renamed Astara in 2014123. Evivva, loosely means “cheers” or “to life” in Italian.

The yacht was an all-composite megayacht, which was a new concept at the time, and it won multiple awards2.

Evviva was powered by MTU engines and could reach a maximum speed of 24 knots with a cruising speed of 12 knots3.

The yacht had a luxurious interior designed by Donald Starkey Designs and could accommodate up to 12 guests and 12 crew members3.

The yacht was listed for sale in 2015 for $25 million6.

Astara flying Seattle Yacht Club burgee. Bullt to ABS/MCA Class, M/Y Astara was designed by naval architect, BIll Garden as an efficient next generation motor yacht. The Westport 50 meter is undoubtedly one of the most aesthetically pleasing and efficient motor yachts ever built.

Born in Bellingham, Washington, in 1932, Edson grew up boating with his family on Lake Washington in Seattle12. He started selling used boats and soon realized he had a business going. To feed his growing retail business and what he foresaw as the demands of first-time boat buyers, Edson began building his own line of boats. He needed a snazzy name and purchased the brand name “Bayliner” for $100 from a local boat builder in Tacoma, Washington12. Bayliner became a huge success, and the company was incorporated officially in 19722.

Bayliner operated a sailboat division from 1970 until 1984, appealing to consumers that were concerned about fuel costs. The Buccaneer Division of Bayliner produced sailboats under the brand names Buccaneer Yachts and United Sailing Yachts (US Yachts) 1. Many models were knock offs of other brands such as Columbia.

Bayliner bought Chrysler’s outboard motor division in 1984 and organized it under their U.S. Marine division with the motors now marketed as Force by Mercury Marine6.

In the early eighties, Chrysler was in big trouble. With massive losses and a complete restructuring in order, the company was bailed out by the government. Lee Iacocca, the CEO of Chrysler at the time, famously orchestrated the deal with congress. All non automotive assets were immediately on the block. Chrysler had a pretty big marine presence, making boats and outboards under the Chrysler brand for years. My dad was a Chrysler dealer, along with Mercury in the late seventies. Edson proceeded to purchase the Chrysler Marine division in Hartford CT, for just under $15 million.

Billionaire Boat Salesman: The Story of John Orin Edson and Bayliner Marine Corporation

Brunswick purchased Bayliner in 1986.

Brunswick Corporation has far-flung operations, with boats manufactured in the United States, Mexico, Portugal, Poland, and New Zealand6. The Freedom Boat Club, a members-only boat club with locations in the United States, Europe, and Canada, is also part of Brunswick’s portfolio5. Today, Bayliner continues to produce a wide range of boats, including bow riders, cruisers, deck boats, and fishing boats, and is known for its affordability and quality2.

Edson’s vision for Bayliner was to create a reliable, affordable boat for any family. He introduced the Total Value Package, offering a Bayliner boat, motor, and trailer for one price, which was a new concept in the boating industry3. Before this, each item sold separately. Edson also reduced production costs by offering boats that came in one color, one layout, and one engine type, greatly reducing the production cost of their boats35.

Edson was relentless in cost-cutting and finding efficiencies, keeping as much in-house as possible and becoming a vertical operation, which put Bayliner well ahead of any competition from a business perspective2.

He looked for opportunities to control more steps of the production process, and when Chrysler was forced by the government to sell their marine engine division, Edson jumped on the opportunity. It was a risky $17 million move, but it got Edson an 850,000-square-foot factory and the ability to control the quality of both the boat and the engine3.

Bayliner became the largest, most successful company in the marine industry, with sales topping $750 million/year5. As many as 1,000 boats a week were built in 24 plants across the U.S5. In 1986, Bayliner was acquired by Brunswick Corporation, which had decided to branch out into the boating market4. With the addition of several other brands the corporation acquired during this period, Brunswick emerged as the world’s largest producer of marine engines and boats4.

In 1986, Bayliner was acquired by Brunswick Corporation, which had decided to branch out into the boating market3. With the addition of several other brands the corporation acquired during this period, Brunswick emerged as the world’s largest producer of marine engines and boats3.

Edson retired in Arizona, a billionaire, and passed away in 2019 at the age of 8745. His legacy lives on through Bayliner and Brunswick Corporation, which owns over 60 industry-leading brands, including Sea Ray, Mercury Marine, and Freedom Boat Club35.

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